UC Irvine Athletics Signs Shoe and Apparel Deal With adidas

UCI Athletics signs with adidas

IRVINE, Calif. – UC Irvine Athletics has signed an all-inclusive deal with adidas to become the official shoe and apparel provider for the department’s sports teams.

The partnership with adidas will allow the Athletic Department to achieve brand consistency and provide other growth opportunities, while also being affiliated with one of the most recognizable shoe and apparel companies in the world.

The agreement with adidas marks the first time all UC Irvine intercollegiate athletics programs have been included in a single, all-encompassing apparel agreement.  The utilization of a single vendor for all programs will ensure consistency in image branding throughout the athletics department, across the campus and in the community.

The department has been working on increasing the notoriety of the UC Irvine brand, especially as it relates to Athletics.  With the expanding number of student-athletes representing the university nationally and internationally, this partnership brings additional distinction to UC Irvine.

The added result of the partnership will be the ability to outfit all Anteater student-athletes in consistent uniform and color combinations, and an opportunity to enhance the UC Irvine brand.